 1976 : |
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| Founded as Viceroy Limited Partnership, a single product company selling Cute Press pressed powder. |
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| 1985 : |
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| Opened state of the art manufacturing facilities at Bangplee Industrial Estate. |
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| 1990 : |
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| Launched second brand, Oriental Princess |
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| 1995 : |
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| Awarded Good Manufacturing Practice Award from the Food and Drug Administration, Ministry of Public Health |
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| 1997 : |
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| Awarded ISO 9002 compliance |
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| 1998 : |
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Launched fourth brand, Spices Bangkok
Launched General Nutrition Centers Franchise
Opened the Institute of Beauty and Health Sciences, a Board of Investment (BOI) promoted advanced research organization, specializing on the Biotechnology derived ingredients for cosmetics and dietary supplements
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| 1999 : |
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| Oriental Princess celebrates its 100th store opening |
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| 2000 : |
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| Launched new Cute Press Retail Chain and Spices Bangkok Theme Stores |
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| 2001 : |
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| Opened new state of the art National Distribution Center to support future expansion and international market penetration. |
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| 2005 : |
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| Oriental Princess celebrates its 200th store opening |
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| 2006 : |
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| Cute Press celebrates its 100th store opening |
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| 2007 : |
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| Oriental Princess celebrates its 250th store opening |
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| 2008 : |
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Cute Press celebrates its 150th store opening
Opened Retail Services Subsidiaries in the areas of Retail Information Technology Services, Retail and Marketing Audit Services and Retail Maintenance Services.
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