SSUP GROUP

Building brand equity is one of the fundamentals the group was built on. From Cute Press core brand to other newer brands, they are forefront in image. Even as the group focuses on growing its newer brands, it stresses the continual development of its existing brands by maintaining the integrity of its "legendary" products, inventing new categories of skin care and makeup and adding new technology in product manufacturing. The group invests heavily in aggressive, well-funded marketing programs. Each brand has a single global image in advertising and merchandising presentation.

Distribution :

The group sells its products principally through limited distribution channels to complement the images associated with its brands. They consist primarily of freestanding company stores, reduced format stores within department stores, specialty retailers, perfumeries and pharmacies and, to a lesser extent, in spas, in-flight and mass market channel.

Growth Strategy :

One of the ways the group is growing is by building new brands and market penetration into new markets and territories. Among the criteria it uses for developing new brands are the following requirements: they must be unique business opportunities that complement -- not cannibalize -- its existing brands; they must focus on quality and innovation; they must have the potential for global development and they must have the potential for long-term growth both in Thailand and internationally.

Research and Development :

The group has been at the forefront of technology over the years by virtue of its investment in Research and Development. A large team of leading chemists, biologists, microbiologists and pharmacists are currently on the staff. SSUP Group Research and Development institute, The Institute of Beauty and Health Sciences, is located at KM Interlab Park in Samutprakarn, Thailand.